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Intelligent Enterprise Contributing Editor: Phil Kemelor

Phil Kemelor Phil Kemelor is Vice President of Strategic Consulting Services for Semphonic a web analytics consultancy. Phil is the lead analyst on The Web Analytics Report.

Recent Articles By Phil Kemelor
Seven Details That Bust Web Analytics Budgets
Too many organizations fail to consider these not-so-hidden fine points when implementing Web analytics systems. Whether you choose SaaS or licensed software, here's the nitty gritty that can wind up breaking the bank.
See all of Phil Kemelor's Articles
Blog: Web Analytics TrendWatch
by Phil Kemelor

The Challenge of Mobile Analytics: Part II
For those who've read my first post on The Challenge of Mobile Analytics, if you are hoping for a silver-bullet solution that will give you razor-sharp accuracy and provide more robust metrics than the "traditional" vendors, you may be disappointed. To recap: some new analytics vendors market themselves as purveyors of mobile analytics... Let's look at a sampling of these vendors.
Continue Reading The Blog >>
06.13.2008
The Challenge of Mobile Analytics
Last year everyone was talking about Web 2.0; this year it's all about the Mobile Web. Let's take a look at what this means for mobile analytics... The bottom line: Mobile analytics are relatively new; beyond infancy, but certainly not for the faint of heart. The biggest challenges are...
Continue Reading The Blog >>
05.30.2008


More Blogs by Phil Kemelor

REVIEW
Put to the Test: WebTrends Analytics 8
The granddaddy in the Web analytics space, WebTrends has more customers and more data collection and deployment options than its competitors. The vendor's software- and SaaS-based offerings are robust and well supported, but they're also complex and potentially expensive. Here are a few cautions and caveats to keep in mind when navigating the 'dizzying array' of reporting and licensing options.










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