Spotlight on the Customer
Perhaps more than in any other industry, companies in retail are intently focused on the customer—yet many of them remain locked into obsolete processes by poor IT infrastructure. New packaged analytical applications for customer relationship management offer the potential to break the impasse. Mark Madsen & Robyn Yoslow
Business Rules Everywhere
Business rules are a valuable tool in their own right for defining how an application “behaves.” Combined with an approach that lets your organization define parameters and rule-driven values at a central location and enforce them remotely (such as at retail stores), business rules offer even more power and flexibility. David Plotkin
One Enterprise, One Interface
As the enterprise grows, the number and complexity of application interfaces grows along with it—and in most cases, you must painstakingly build such interfaces in an ad hoc manner. Wouldn’t it make more sense to develop and adopt a flexible, common interface architecture across the enterprise? This article explains how. AREIEL WOLANOW
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C.J. Date continues his analysis of E.F. Codd's relational principles.
Celko
“The lack of effective database metrics may cause major underestimation of Year 2000 repairs” Joe Celko reveals little-known companies addressing the database metrics problem, personal privacy, and other pervasive IT needs.
