 |
Web Analytics TrendWatch, by Phil Kemelor
Phil Kemelor is Vice President of Strategic Consulting Services for Semphonic a web analytics consultancy. Phil is the lead analyst on The Web Analytics Report. See More by Phil Kemelor Omniture's SiteCatalyst 14 Catches Up
Everybody loves a party, and Web Analytics vendor Omniture is no exception, using its annual summit to announce the release of SiteCatalyst 14 and a truckload of other news, including a partnership with Baidu and the roll out of the combined Touchclarity/Offermatica offering. If you have SiteCatalyst, you probably are now just getting familiar with the new release. So, what do you think of it? I recently received a briefing, and certainly the new Ajax interface jumped out as a big improvement... 13.5 was getting tiresome to look at, especially when compared to Google Analytics, IndexTools, and Nedstat. SiteCatalyst's new capabilities in video measurement are also worth delving into. Tagging video is generally labor intensive because tags must be set within the application. Omniture claims to enable a "one tag" fits-all approach for Flash and Flex, along with Windows Media Player, QuickTime, and RealPlayer, which appears to be similar to the approach taken by Google Analytics. And there are improvements to Excel reporting and Forum access that are also noteworthy. To see some video of the new reporting, check out Marshall Sponder's blog. If you're an Omniture customer, you'd have to be pleased with this upgrade. If you're an HBX customer contemplating whether to stick with the plan to migrate to SiteCatalyst, this will also appear to be fairly compelling from a features perspective at first glance. Nevertheless, I suggest you take a closer look at what's really important from a requirements perspective...Is video analytics really something critical for your business? Do you use Excel reporting? Could Google Analytics fulfill 90 percent of your requirements and then a video analytics company like Visible Measures fill the last 10 percent? These type of mix and match possibilities can make your head hurt, but finding the right combination of measurement tools is going to get more, not less challenging, in the years ahead.  E-MAIL | SLASHDOT | DIGG This is a public forum. CMP Technology and its affiliates are not responsible for and do not control what is posted herein. CMP Technology makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Technology's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
|
|
Blog Channels
Cindi Howson on Business Intelligence The Brain Food Blogger Tony Byrne on Content Management SQL Puzzlers by Joe Celko Rajan Chandras on IT & Information Management Seth Grimes on Analytics In Context by Doug Henschen Phil Kemelor on Web Analytics Sandy Kemsley's Column Two Nelson King on Enterprise App Development SharePoint TrendWatch, by Shawn Shell Enterprise Architecture TrendWatch, by Kas Thomas Natural Insight, By Mark Madsen Alan Pelz-Sharpe on Content Management Mark Smith on Performance Management Neil Raden on Business Intelligence Bruce Silver on Business Process Management Product Maven  Subscribe to RSS Archives
|
| ||||||||||||||||||||||||||||||||
