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Web Analytics TrendWatch, by Phil Kemelor
Phil Kemelor is Vice President of Strategic Consulting Services for Semphonic a web analytics consultancy. Phil is the lead analyst on The Web Analytics Report. See More by Phil Kemelor Whole Lotta Shaking Going On at Visual Sciences
If you're a Visual Sciences customer (i.e., HBX and Visual Site analytics, Publish CMS, or the former Atomz Search), you'd have to be a bit concerned by last week's report that the company is actively considering "unsolicited inquiries" to be acquired. A press release indicates the company has hired Goldman Sachs as a financial adviser to assess potential deals, followed by the assurance from CEO Jim MacIntyre, "Meanwhile, we will continue to focus on building our business." This came attached to a Q2 financial report in which the company's earnings failed to meet its earlier guidance, despite top-line revenue growth. The company's recent emphasis on analytics and lingering WebSideStory branding on some older products leaves open the possibility that it may sell off only some of its products (but here I'm just speculating). Thinking about purchasing a Visual Sciences product or renewing a contract? If it was me, I'd be asking hard questions. How about you? Shoot me an email at philkemelor@cmswatch.com. Phil Kemelor is founder of PKWeb Communications, a Web strategy and measurement consultancy, as well as the lead analyst and author of The CMS Watch Web Analytics Report.  E-MAIL | SLASHDOT | DIGG This is a public forum. CMP Technology and its affiliates are not responsible for and do not control what is posted herein. CMP Technology makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Technology's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
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