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CMS TrendWatch, by Tony Byrne
Tony Byrne is founder and lead analyst of CMS Watch. See More by Tony Byrne How a CMS Can Help Your Web Analytics
We continue to look closely at the intersection between Web content management and Web analytics. There are several important issues here, but one keeps reappearing. It revolves around the growing tendency to use page tags in lieu of (or in addition to) log files for data collection. Distributed Web publishing operations frequently face challenges getting business units to put the appropriate JavaScript "bug" or metatag on all pages, let alone pass the right variables to the collection system. Here's where a content management system (CMS) can help, by allowing administrators to embed page-tag code directly into templates. In theory, your CMS can also dynamically generate conditional variables for that tag. That will require customization, but if you believe that management requires measurement, it should be well worth it. Support for nested templating seems very helpful here, and CMS Report readers know that not all packages natively bring that kind of template flexibility (c.f., MOSS 2007), but even with the simplest tool, you should be able to at least get started. Please let me know how you fare...  E-MAIL | SLASHDOT | DIGG This is a public forum. CMP Technology and its affiliates are not responsible for and do not control what is posted herein. CMP Technology makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Technology's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
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