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Think Globally, Analyze Locally
All this talk about "operational BI" and "pushing intelligence to decison-makers" is mostly just theory, right? No, it isn't. And nothing illustrates better than example. As Ellen Steck says, "Equipment rental is a local business." She'd know. She's the VP of marketing at RSC Equipment Rental, which has offices throughout the United States. Analyzing customer data with a centralized staff of analysts wasn't working for RSC. So the company pushed information out to regional honchos and even salespeople. Now they can make marketing decisions based on the best intelligence most appropriate to their areas. And the company didn't even fire its centralized BI analysis staff. For more, check out Ellen's story.  E-MAIL | SLASHDOT | DIGG This is a public forum. CMP Technology and its affiliates are not responsible for and do not control what is posted herein. CMP Technology makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Technology's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
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