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Site Analysis Works Better When You Actually Have Customers
A study has come forward declaring that security fears are pushing more people to cut the time they spend online -- the second such study in the last couple months. Three in 10 of 1,501 Web users surveyed by Consumer Reports have slashed the time they spend online. Think that's bad? Well here's a finding that's worse: More than half have stopped giving out personal information. If Web analytics is going to work, BI practitioners need data. If a large part of their customers or potential customers is opting out of revealing information about their habits, desires and personal traits, then Web analytics is in jeopardy. Not because we won't have the right tools -- we definitely do. But because we won't have complete data. The Internet isn't going to disappear as a way to reach customers. But intelligence that excludes information on the prudent or technologically knowledgeable customers who are more likely to be concerned about security -- well, that isn't intelligence at all. If your job involves Web analytics, have a sit down with your security chief. Learn for yourself how safe your customer data really is.  E-MAIL | SLASHDOT | DIGG This is a public forum. CMP Technology and its affiliates are not responsible for and do not control what is posted herein. CMP Technology makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Technology's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
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