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Google's Web Analytics
Google, that paragon of market-breaking technology, has begun giving away its Web analytics services. Urchin, as Google Analytics is also known, comes with nowhere near the same level of capabilities as the tools sold by WebSideStory, Omniture or others. The product, which Google acquired in May, is built more for small firms that don't want to spend a lot for relatively simple capabilities. But Google, which is eyed warily now by everyone from Microsoft and Wal-Mart to the publishing industry, will raise eyebrows by handing over its functionality free of charge. Vendors don't give something if they don't expect to get something back. Google has got to know that if it can get the small firms accustomed to its interface now, it can expand its client base down the line -- both when those small firms get bigger, and perhaps with added functionality sold to larger organizations down the line. Urchin's dashboards provide insight into online marketing, referral links and other sources. More advanced integration and customization is available for a fee. For a full set of reviews of Web analytics tools, including Urchin and some of its more advanced rivals, see this set of reviews from Network Computing.  E-MAIL | SLASHDOT | DIGG This is a public forum. CMP Technology and its affiliates are not responsible for and do not control what is posted herein. CMP Technology makes no warranties or guarantees concerning any advice dispensed by its staff members or readers. Community standards in this comment area do not permit hate language, excessive profanity, or other patently offensive language. Please be aware that all information posted to this comment area becomes the property of CMP Media LLC and may be edited and republished in print or electronic format as outlined in CMP Technology's Terms of Service. Important Note: This comment area is NOT intended for commercial messages or solicitations of business.
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