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January 1, 2004

The Dozen 2004

SAS

Cary, N.C.

Intelligence gets interesting when used to seize opportunities and bring what you do best to bear on solving problems. That's what SAS customers hope to accomplish with the company's business intelligence and analytic applications. With its core technology augmented by the fruits of a series of strategic acquisitions, SAS is proving adept at wheeling its analytic arsenal into place.

Retail offers a case in point. In November 2003, the company acquired Marketmax, a provider of retail merchandise planning applications. As it has in other industries keen on linking customer intelligence to business processes and partner relationships, SAS will move its data warehousing, integration, quality, mining, and analysis tools into play. The result will be a solution deeper in intelligence than what rivals from the packaged applications side could produce.

Banking and financial services have long been the object of the company's intelligent affection. Now, SAS is fast becoming the leader in risk management. With SAS Risk Dimensions, the company offers a package designed to bring rational, enterprise thinking to how companies address exposure to risk. SAS is also right there to cool the anxiety of firms struggling to meet Basel II, USA Patriot Act, and Sarbanes-Oxley Act regulations.

Bottom line, SAS is top-of-mind for organizations thirsting to use software-enhanced brainpower to meet serious challenges.








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