The Dozen 2004NCR's Teradata DivisionDayton, OhioNCR Corp.'s Teradata division continues to command many of the world's largest data warehouses. With its data mart consolidation message, it has argued strongly that even more companies could reap greater decision-support value out of their data resources if they'd load the data into a single Teradata warehouse. Competitive differentiation centers on its parallel database engine: for example, Teradata argues that with "in-database data mining," companies will be able run complex exploratory queries, against massive amounts of data, cost-effectively and with higher performance. But lest anyone get the idea that the data should just sit there, inertly waiting for some data mining algorithm to find it — or worse, that companies might have no alternative but wait for an off-hours batch procedure to get the data into the centralized warehouse — Teradata and its NCR parent have become real-time evangelists. The company is a primary thought leader for "active" data warehouses and a paradigm shift toward trickle feeds and event-driven exploration. Application servers, message-based middleware, and business rules engines are tools of the trade for next-generation data warehouses. The company's vision brings context to its increasing portfolio of analytic applications, templates, and components for industry verticals and functions, including Teradata CRM, widely regarded as a market leader. Now who said data warehouses couldn't think and deliver intelligence at the same?
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