The Dozen 2004MicroStrategy Inc.McLean, Va.Few flew so high, few tumbled so low. But now, having rediscovered profitability and the means to retire debt it had to accumulate just to stay alive, MicroStrategy is back. How could this have happened? Weren't these guys supposed to be dead and buried? Probably the number one reason we're still talking about MicroStrategy is that big customers, with big data warehouses, stuck with the company's BI and analysis products. In 2003, MicroStrategy announced a number of major deals for new and increased business with high-profile organizations, including eBay, Ace Hardware, and the U.S. Postal Service. The positive business is surely due to the second reason: The company went back to work and produced good products. Web-based and architecturally integrated, the 7i Business Intelligence Platform and related tools hit the mark, especially for organizations employing advanced BI against large data resources. As a single, integrated platform with tools that share the same metadata, 7i offered a tempting alternative to the software kludge that adds difficulty to many BI implementations. In November 2003, the company threw its hat into the red-hot enterprise reporting market with MicroStrategy Report Services. The new release emphasizes a highly flexible user environment and fast, Web-based production reporting. Time will tell if MicroStrategy has leapfrogged the competition: but the grim reaper seems gone for good.
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