Pipeline
Alterian Modeling
Alterian plc, partnered with SPSS Inc.
www.alterian.com
www.spss.com
Alterian, partnered with SPSS, offers a tool that lets marketers maximize the initiatives they make with potential customers. The Alterian Modeling solution helps companies devise marketing strategies and target profitable audiences using predictive analysis methods on customer behavior, a data analysis engine, and data mining components.
Users can build decision tree maps, which segment potential and past customers into groups based on their demographics and purchasing histories. The tool also purports to boost a marketing campaign's efficiency by calculating the likelihood of certain customers responding to direct market mailings.
Another feature lets you estimate products and services that existing customers are mostly likely to purchase next based on customer profiles.
Alterian Modeling's driving engine stores data by column and uses multi-indexing capabilities. Users view information such as sum of sales, average order size, total transaction fees, and other measurements in a metadata layer.
Alterian Modeling is available in both Europe and North America.
The illustration shows key segments within Alterian's CRM Analytics framework.
DataDirect Connect64 for ODBC
DataDirect Technologies Inc.
www.datadirect.com
DataDirect Connect is a 32-bit ODBC driver that provides a consistent interface across databases and platforms. The new 64-bit version rounds out support for the full range of HP's Itanium-based family of servers running the HP-UX 11i operating system, minimizing the programming effort for customers porting applications to this platform.
Everest Advanced Edition 2.0
Icode Inc.
www.icode.com
The latest upgrade for this enterprise resource planning offering has more than 70 enhancements and new features. Icode calls Everest the "mini-ERP solution" because it was created specifically for small to midsized businesses with fewer than 500 employees. The all-purpose solution includes all the basics, such as inventory, purchasing, shipping, receiving, accounting, contact management, point-of-sale, payroll, and many other devices. Additional options include email capability, Mailbridge (for recording email correspondence), PageBoost (e-commerce Web pages), CRM Studio, and enhanced QuickBooks importing capability.
GSM Manager 2.0, Pricing Center, and TelcoOne
Portal Software Inc.
www.portal.com
Portal released three new offerings for service providers: GSM Manager 2.0, which affords deployment of GSM service in days or weeks; Pricing Center, an application suite for pricing management; and TelcoOne, a CRM tool that integrates Siebel Communications with Portal's billing platform. The add-ons are available for owners of Portal Infranet 6.5, Siebel Communications 7.5, and Siebel UAN 2.0.
Inmagic Content Server
Inmagic Inc.
www.veritas.com
Enhanced platform support — Windows 2003, some Linux revisions, and AIX — and more straightforward administration techniques improve this server automation software, formerly from Jareva Technologies Inc. before it was acquired by Veritas. Full technical integration won't arrive until Version 4.0, due out in quarter 2, 2004.
Opsware Data Center Intelligence
Opsware Inc.
www.opsware.com
Data center automation vendor Opsware has added an IT measuring tool to Opsware System 4.0. The new supplement exposes the nitty gritty in an enterprise's IT investments. For example, it tracks server and software usage; the rate of change in data centers; labor productivity; platform, server, and software licenses deployed and the resources used to support them; patch levels; and active vs. decommissioned servers and configurations.
RTmetrics
AuriQ Systems Inc.
www.auriq.com
A rules-based engine powers this analytic tool that quantifies and tracks Web activity in real time. RTmetrics' reporting and analysis functions let you follow a Web visitor's movements and amount of time spent on each page. You can monitor the effectiveness of Web banners and email campaigns, gathering information through handshaking, which greatly reduces privacy concerns. Operationally, the software combines query, analysis, reporting, and online analytic processing.
Stellent Sarbanes-Oxley Solution
Stellent Inc.
www.stellent.com/sarbox
In addition to selling its new Sarbanes-Oxley compliance tool, Stellent has announced that it will collaborate with internal audit risk consulting firm Protiviti Inc. to provide management support and professional advice for customers. The browser-based software is part of Stellent's Corporate Governance offering.
