Is BI just a different way of saying "data warehousing"? Hardly; BI has a long and interesting path ahead that will take it out of its friendly confines and into a much larger data universe. by Michael L. Gonzalez What Are You Measuring? To deliver competitive advantage through analytics and performance management, you need to begin by measuring and analyzing the business itself. Michael Porter's 20 year-old notion of value chain analysis gives us a good place to start. by Creighton Lang Twelve That Get It Taking the pulse of BI leadership, we've found a dozen companies meeting success in BI implementation — and achieving business goals to become smarter, faster, and more profitable. by David Stodder 
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