Intelligent Enterprise

Clickstream Analysis Tools: Online Buyers' Guide

Accrue Software

Product: Insight
Description:Accrue Insight's standard reports segment visitors by activity, transactions, and frequency, providing actionable information on content appeal and advertising ROI. All reports have extensive drill-down options, so analysts can observe patterns, then drill down to explain and correlate. Vista's reporting components allow creation of reports tailored for each e-business.
Information captured:
Records session activities (such as page views)
Records network-level activity (such as domain of origin)
Tracks events (such as transactions on the OLTP)

Analytics & activities performed:
Uses data mining techniques
Makes rules-based decisions
Personalizes user view
Makes recommendations
Performs realtime and/or OLAP reporting
Provides static reports

Data formats supported:
Flat files, relational databases, all web log formats including SSL, Vignette, ATG, BroadVision, OpenMarket, DoubleClick, IBM WebSphere, BEA Weblogic, Epicentric

Integration points with other components:
At data collection; At data warehouse; At report time

Other features:
Hosted service
Data warehouse or mart incorporated

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Active Concepts

Product: Funnel Web 4.0
Description:Funnel Web gives insight into everything from server load to customer buying patterns. Ideal for small to medium sites delivering e-commerce services or online training. Software installed at client site

Information captured:
Records session activities (such as page views)
Records network-level activity (such as domain of origin)
Tracks events (such as transactions on the OLTP)

Analytics & activities performed:
Collaboratively filters
Performs realtime and/or OLAP reporting
Provides static reports

Data formats supported:
Windows/Mac

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Black Pearl Inc.

Product: Knowledge Broker
Description: The Black Pearl Knowledge Broker is an all-Java engine that converts data and business logic, in real time, into highly personalized and relevant intelligence Ñ while complying with enterprise performance and scalability requirements. Software platform that matches customer interests with seller expertise at the moment of contact; with full consideration of buyer and seller goals, preferences, behaviors, and market context. Using a combination of technologies such as agents, business rules, predicitive models, and ontologies, it reads data as needed from existing enterprise databases and the Internet, then converts the data into intelligent recommendations through the application of business rules. The rules can be changed on the fly by a non-technical policy manager. Software installed at client site

Analytics & activities performed:
Uses data mining techniques
Makes rules-based decisions
Personalizes user view
Collaboratively filters
Makes recommendations
Makes adaptive personalizations
Performs realtime and/or OLAP reporting
Provides static reports

Data formats supported:
All-Java XML server. Supports Sybase, Oracle, DB2, UDB, and a wide range of Java-compliant data sources.

Integration points with other components:
Internet, RDBMS, mainframe, Application server, Thin client.

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Business Objects

Product: WebIntelligence
Description: WebIntelligence is a query, reporting, and online analytic processing (OLAP) tool for Web-enabled businesses and the e-business intelligence market. It has an integrated Web solution, a Web-specific architecture, and secure solutions beyond the intranet. It provides integrated query, reporting, and analysis functionality through a Web browser.

Analytics & activities performed:
Collaboratively filters
Makes recommendations

Data formats supported:
Relational databases (RDBMS); multidimensional (OLAP) databases; text files and spreadsheets; packaged applications such as SAP; stored procedures; freehand SQL; virtually any data source using Microsoft Visual Basic for Applications (VBA)


Other features:
Data warehouse or mart incorporated
WebIntelligence can integrate with virtually any application at the repository (database) level, or through its extended object model SDK, JSP, or ASP.

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Black Pearl Inc.

Product: Knowledge Broker
Description: The Black Pearl Knowledge Broker is an all-Java engine that converts data and business logic, in real time, into highly personalized and relevant intelligence Ñ while complying with enterprise performance and scalability requirements. Software platform that matches customer interests with seller expertise at the moment of contact; with full consideration of buyer and seller goals, preferences, behaviors, and market context. Using a combination of technologies such as agents, business rules, predicitive models, and ontologies, it reads data as needed from existing enterprise databases and the Internet, then converts the data into intelligent recommendations through the application of business rules. The rules can be changed on the fly by a non-technical policy manager.

Information captured:
Records session activities (such as page views)
Records network-level activity (such as domain of origin)
Tracks events (such as transactions on the OLTP)

Analytics & activities performed:
Uses data mining techniques
Makes rules-based decisions
Personalizes user view
Collaboratively filters
Makes recommendations
Performs realtime and/or OLAP reporting
Provides static reports

Other features:
Data warehouse or mart incorporated

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E.piphany

Product: E.5 System
Description: E.piphany E.5 brings together analytic and operational CRM. E.5 is a Web-based, intelligent CRM solution that coordinates and unifies in real time all inbound and outbound interactions with customers, regardless of whether they are a B2C or B2B company.

Information captured:
Records session activities (such as page views)
Records network-level activity (such as domain of origin)
Tracks events (such as transactions on the OLTP)

Analytics & activities performed:
Uses data mining techniques
Makes rules-based decisions
Personalizes user view
Collaboratively filters
Makes recommendations
Performs realtime and/or OLAP reporting
Provides static reports

Other features:
Data warehouse or mart incorporated

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Macromedia

Product: Macromedia Aria
Description:Macromedia Aria Enterprise 5.0 analyzes online business events by collecting high-value information, moving beyond traditional Web traffic measurement to include marketing campaign results, e-commerce events, and business-to-business metrics. Software installed at client site
Hosted service

Information captured:
Records session activities (such as page views)
Records network-level activity (such as domain of origin)
Tracks events (such as transactions on the OLTP)

Analytics & activities performed:
Uses data mining techniques
Performs realtime and/or OLAP reporting
Provides static reports

Data formats supported:
Aria stores data in a relational database, meaning it is open to data integration in any format.

Integration points with other components:
Because Aria data is stored in a star schema in an open, relational database, data in the Aria database can be integrated with any other data source through data warehousing techniques. In addition, the Aria Reporter can be used to integrate other data into reports.

Other features:
Data warehouse or mart incorporated

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Macromedia

Product: Macromedia LikeMinds
Description:Macromedia LikeMinds 5.0 provides a patented collaborative filtering personalization solution to analyze visitor behavior and to recommend individualized content information and services while the visitor is actively engaged on the site. To be used in conjunction with Macromedia Aria. Software installed at client site

Information captured:
Records session activities (such as page views)
Tracks events (such as transactions on the OLTP)

Analytics & activities performed:
Uses data mining techniques
Personalizes user view
Collaboratively filters
Makes recommendations

Data formats supported:
Oracle 8/8i, SQL Server 7

Integration points with other components:
Integrates with application server platforms such as ATG, BroadVision, WebSphere

Other features:
Data warehouse or mart incorporated

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Personify

Product: Profit Platform 2.5
Description:Profit Platform is a family of applications that helps optimize e-business marketing, fulfillment, customer service, and Web content. Profit Platform analyzes e-data to reveal patterns of prospect and customer behavior.

Information captured:
Records session activities (such as page views)

Analytics & activities performed:
Uses data mining techniques
Makes rules-based decisions

Data formats supported:
All log files and database extracts

Integration points with other components:
E-mail and content management

Other features:
Software installed at client site
Hosted service

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SPSS Inc.

Product: CustomerCentric and eMine
Description: eMine: Web logs, session-level cookies, persistent cookies, and regristration data. CustomerCentric: transactional, customer, behavioral, attitudinal, financial, inventory, and third party.

Information captured:
Records session activities (such as page views)
Records network-level activity (such as domain of origin)
Makes rules-based decisions
Personalizes user view
Collaboratively filters
Makes recommendations
Tracks events (such as transactions on the OLTP)
Provides static reports

Analytics & activities performed:
Uses data mining techniques
Performs realtime and/or OLAP reporting
Provides static reports

Data formats supported:
eMine and CustomerCentric integrate at the data collection stage to include many types of data, and with operational CRM systems to deliver the personalized content.


Other features:
Data warehouse or mart incorporated


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WebSideStory , Inc.

Product: HitBox Enterprise
Description: HitBox Enterprise is an outsourced (ASP) solution that measures online visitor and customer behavior in real time. It provides marketing and e-business intelligence (including such details as end-user system information) on demand.

Information captured:
Records session activities (such as page views)
Records network-level activity (such as domain of origin)

Analytics & activities performed:
Uses data mining techniques
Performs realtime and/or OLAP reporting
Provides static reports

Data formats supported:
Export to Excel, Word, comma-delimited files


Other features:
Software installed at client site
Hosted service

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