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Pillar of the Community
Most data integration projects focus on intra-enterprise goals. But with new, external- facing applications such as B2B exchanges emerging, that focus is now shifting toward inter-enterprise goals, with XML serving as the integration platform. William J. Lewis

In Living Color
The most innovative companies in the New Economy are moving their attention from “traditional” CRM solutions, which focus on transaction-oriented views of the customer, to new ones that manage virtually every aspect of customer interaction. This article explains why and how. Mark M. Davydov

Payback
It’s intuitive that poor data quality has a financial impact on your bottom line. But determining that impact can be difficult without a framework in place for measuring, analyzing, and addressing it. David Loshin

CLOSED LOOP

NEWS & ANALYSIS
All that shines is Sapphire.

PRODUCT REVIEW
ESRI’s ArcView Spatial Analyst.

Justin Kestelyn
EDITOR'S PAGE

David Stodder
STRATEGIC KNOWLEDGE

Raju Kocharekar
CIO INSIGHT

Barry Grushkin
DECISION SUPPORT

Ralph Kimball
DATA WEBHOUSE

Hank Simon
INFORMATION SUPPLY CHAIN

Joe Celko
CELKO

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