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Winning the Campaign
Enterprise campaign management systems can help your company — whether it’s a traditional one or a pure-play dot-com — target its marketing for strategic advantage. But deploying such systems involves unique implementation criteria. Ruby Kennedy

The Human Touch
As VP of enterprise CRM at Merrill Lynch, Dennison DeGregor is responsible for creating that company’s client relationship management strategy. In this interview, he shares his insights about the rigors of building e-CRM capability — and they may surprise you. Justin Kestelyn

Special Delivery
The information delivery (ID) process may be obvious from the businessperson’s point of view. But understanding every step in the seemingly mundane ID lifecycle can help your decision-support organization add value to those processes. Price Dempler & Christopher Schnieper

CORRESPONDENCE

NEWS & ANALYSIS
Siebel eyes dynamic pricing.

IN THE FIELD
Evoke Software’s data profiling tool.

Justin Kestelyn
EDITOR'S PAGE

David Stodder
STRATEGIC KNOWLEDGE

Nicholas Imparato
BUSINESS IMPACT

Barry Grushkin
DECISION SUPPORT

Ralph Kimball
DATA WEBHOUSE

Richard Winter
SCALABLE SYSTEMS

Bin Li
E-BUSINESS DEVELOPER

Ian Shoales
DATA-DRIVEN WORLD

Joe Celko
CELKO

Intelligent Enterprise

Better Insight for Business Decisions